3M, the business and industrial products manufacturer, has handed A Plus
an estimated pounds 250,000 fee contract to manage the European launch
of its POST-IT Software Notes later this year.
The company, which invented the familiar yellow adhesive note pad 15
years ago, has devised a computer version.
Available on Windows applications, it enables users to create a note
that can be left on the desk top as a reminder, attached to a customised
memo board or sent to someone else via electronic mail.
Other features include the capability to set alarms on individual notes,
find notes through a simple text search and print specific notes, entire
memo boards or alarm lists.
POST-IT Software Notes were launched in the US earlier this year by
Brodeur and Partners, which referred the European launch to A Plus, its
sister agency within the Omnicom network.
Working through its Euro Plus network, A Plus will manage the UK launch
and oversee work in eight other countries: France, Germany, Italy,
Belgium, the Netherlands, Luxembourg, Sweden and Spain.
The brief in Spain will be handled by Comunicacion Empresarial, which
joined Euro Plus last month in place of Tormo y Asociados.
A Plus director Jonathan Simnett said the agency would target potential
business and domestic users to maximise awareness of the product,
particularly in media, including the IT press, where 3M has had a
relatively low profile. ‘Basically anyone that would use a POST-IT note
will be targeted,’ he said.
