NEWS: 3M chooses A Plus for computer note launch

3M, the business and industrial products manufacturer, has handed A Plus an estimated pounds 250,000 fee contract to manage the European launch of its POST-IT Software Notes later this year.

3M, the business and industrial products manufacturer, has handed A Plus

an estimated pounds 250,000 fee contract to manage the European launch

of its POST-IT Software Notes later this year.



The company, which invented the familiar yellow adhesive note pad 15

years ago, has devised a computer version.



Available on Windows applications, it enables users to create a note

that can be left on the desk top as a reminder, attached to a customised

memo board or sent to someone else via electronic mail.



Other features include the capability to set alarms on individual notes,

find notes through a simple text search and print specific notes, entire

memo boards or alarm lists.



POST-IT Software Notes were launched in the US earlier this year by

Brodeur and Partners, which referred the European launch to A Plus, its

sister agency within the Omnicom network.



Working through its Euro Plus network, A Plus will manage the UK launch

and oversee work in eight other countries: France, Germany, Italy,

Belgium, the Netherlands, Luxembourg, Sweden and Spain.



The brief in Spain will be handled by Comunicacion Empresarial, which

joined Euro Plus last month in place of Tormo y Asociados.



A Plus director Jonathan Simnett said the agency would target potential

business and domestic users to maximise awareness of the product,

particularly in media, including the IT press, where 3M has had a

relatively low profile. ‘Basically anyone that would use a POST-IT note

will be targeted,’ he said.



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