Aidan Relf, an associate director of Burson-Marsteller’s government and
public affairs division, has left to set up on his own with two high-
profile clients already on his books.
Relf launched Relf Government and Media Relations on 1 October, a week
after resigning from B-M, and has already been signed up by Cellnet and
the Training and Enterprise Councils National Council.
Relf handled both of these accounts when he was at B-M. He pitched for
the TEC National Council account, which he will handle in tandem with
The Communication Group and he was awarded the Cellnet business, which
B-M serviced on a project basis, without a pitch.
Both accounts are public affairs-based. The combined fee value of the
two accounts last year was believed to have been more than pounds
100,000.
Relf, who joined B-M’s government and public affairs department as an
account manager in January 1994, after four years with Dewe Rogerson,
said RGMR would ‘focus on public affairs in its broadest sense’.
He added that he hoped to relocate the business, from its current base
in his Woking-home, to a London office as soon as possible.
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