NEWS: IBM headhunts royal expert’

Royal PR man and journalist Anthony Bailey has joined IBM as personal press secretary to Lucio Stanca, chairman of IBM Europe, Middle East and Africa, Bailey, 26, whose PR clients have included the head of the exiled Libyan royal family Crown Prince Muhammad al-Rida al-Senoussi, joined IBM in Paris last month in the new position of manager, management communications.

Royal PR man and journalist Anthony Bailey has joined IBM as personal

press secretary to Lucio Stanca, chairman of IBM Europe, Middle East and

Africa, Bailey, 26, whose PR clients have included the head of the

exiled Libyan royal family Crown Prince Muhammad al-Rida al-Senoussi,

joined IBM in Paris last month in the new position of manager,

management communications.



Reporting to director of corporate comunications Joerg Winkelmann,

Bailey is responsible for all Stanca’s external communications including

arranging speaker platforms and writing speeches.



A former account director at Burson-Marsteller in London, Bailey

specialised in advising governments and heads of state, reporting to B-M

international chairman Bob Leaf. He also writes for Royalty magazine.



He left B-M in June 1995, working as a freelance journalist and press

secretary to various royals including Crown Prince Muhammad, the exiled

Emperor Amha Selassie I of Ethiopia - for whom he has worked since April

1991 - and King Simeon II Bulgaria.



After a brief spell at The Communication Group earlier this year Bailey

was headhunted for the IBM role. Hetold PR Week that he will continue

‘as honourary adviser’ to some of his royal clients and as the main

features editor for Royalty.



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