NEWS: Todd to set sail from P&O post

Ian Todd, head of information at P&O European Ferries is to leave the company ahead of its merger with the cross-Channel business of rival Stena Line.

Ian Todd, head of information at P&O European Ferries is to leave the

company ahead of its merger with the cross-Channel business of rival

Stena Line.



Todd - who, only last week, was said by boss Peter Smith, corporate

affairs director of parent company P&O to be staying - has decided to

take voluntary redundancy and will leave the company at the end of the

year.



He revealed his decision a week after Chris Laming, director of

communications for Stena Line, was named as head of communications for

the merged operation - to be called P&O Stena.



Todd was offered the job of deputy but said he had decided to ‘leave

altogether and seek pastures new’.



Todd joined P&O European Ferries in 1991 as media relations manager. He

was promoted to head of information six months later.



At P&O he manages a team of three based in Dover - Helen Leversedge,

Nick Stevens, Nicola McShane. Also reporting to him are PR managers in

Portsmouth, Larne (Northern Ireland) and Dusseldorf.



There is no immediate threat to their jobs. Todd said: ‘As things stand

the only people affected by this apart from myself, are the marketing

director, finance director and personnel director’.



Both the finance and personnel directors will move elsewhere within the

P&O Group, while marketing director Peter Stratton is to take the

deputy’s job at P&O Stena.



As well as in-house staff, Todd also runs a number of consultancies -

Peter Associes in Paris, Ellips in Brussels and PR International in

Amsterdam. All now face review as a result of the merger with Stena

Line. P&O also has a consultancy in Bilbao called Image Media, although

this is unaffected by the merger with Stena.



Under the merger agreement, both P&O and Stena will retain separate

control of those routes outside what are known as the ‘short-sea’ cross-

Channel routes - and separate PR departments to deal with them.



However, these too could face rationalisation. Talks are currently

underway between P&O and Brittany Ferries about a joint venture on

routes to western France and northern Spain in the form of a joint

venture or pooling arrangement.



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