The Association of Train Operating Companies has recruited Countrywide
Porter Novelli to handle media relations for its family and young
ATOC, which works on behalf of the UK’s 25 passenger rail companies,
appointed CPN after reviewing tender documents from three agencies. It
used Lowe Bell Good Relations last year on a project basis, to support
its Family Railcard, but had not previously used an agency to promote
the Young Persons Railcard.
Beth Collins, ATOC’s national railcard product manager, said the
association chose CPN because of its creative ideas, good preparation
The campaign will be led from CPN’s Banbury office by Roberta Fuke, a
senior consultant, under agency director Sally Ward. It will focus on
third party endorsements of the benefits of railcard-use over the
Christmas period, as well as stressing the general benefits of train
travel and of railcards.