NEWS: MS&L wins Philips European work

Manning Selvage and Lee has won a trio of lucrative pan-European projects from electronics giant Philips.

Manning Selvage and Lee has won a trio of lucrative pan-European

projects from electronics giant Philips.



MS&L has been selected by Philips Domestic Appliances and Personal Care

to promote the 1997 launch of two new products, a coffee maker and a

beauty product, and to support a Europe-wide event later this year.



MS&L director Fiona Cohen, who is leading the account, declined to

reveal the nature of the event, which will take place in eight

countries, or the values of the accounts. However, industry sources

estimate the combined fees of the projects is likely to top pounds

250,000, with MS&L’s London office taking the lion’s share.



The agency was selected for the three accounts without pitching,

following introductions via sister advertising agency DMB&B. The agency

picked up the beauty product account earlier this summer, the coffee

maker business in September and the event work this month. PR activity

for the two launches will form part of an integrated campaign, run in

tandem with DMB&B.



All three PR projects will be led from London, with varying degrees of

support from other offices within the MS&L network and from other

retained PR firms. The launch work will focus on media relations with

support for the event also including trade promotions and contact

withopinion formers.



Following the three wins, Fiona Cohen said: ‘We are hoping that the

quality of the work will result in more projects from Philips, who are

now approaching their marketing communications activity in a very

aggressive and creative way.’



Earlier this year, following an agency review, Philips Domestic

Appliances and Personal Care reappointed its long-term UK agency

Infoplan (PR Week, 8 March).



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