NEWS: Lexis PR turns its hand to hi-tech

Lexis Public Relations, the consumer and business-to-business agency, has formed a technology division.

Lexis Public Relations, the consumer and business-to-business agency,

has formed a technology division.



The 32-strong consultancy is also planning to venture into the medical

and youth PR markets in 1997.



Lexis has poached Maria Heavey from Shandwick Communications hi-tech arm

as an account director.



Heavey will initially work with two account directors on Nokia General

Communications and the satellite communications and multimedia firm

SSVC.



The estimated pounds 300,000-fee consumer and business to business

contract for AT&T will also come under the hi-tech umbrella.



Lexis has also hired ex-Marks and Spencer senior press officer Laura

Middleton as account director to work on the KFC business and plans to

recruit another five staff in the near future.



‘Our immediate plan is to think about specialist business units,’ said

Lexis joint MD Bill Jones. ‘At the moment there is potential business we

are not able to look at.’



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.