The Quentin Bell organisation this week launched a six month advertising
and PR campaign for drink industry watchdog The Portman Group.
The agency has designed and produced poster, bus and taxi advertising
for the anti drink-drive programme: ‘if you drink, let others drive’.
On a budget of pounds 100,000 QBO has also negotiated with the AA and
the motoring school BSM to distribute 50,000 campaign fob keys and
posters to their customers.
In addition British Telecom has agreed to donate advertising space on
one million pounds 2 phonecards and the logo will also appear on drip
mats in pubs across the country.
The campaign, launched by the transport minister John Bowis on Monday,
will target males in the 20-plus and over 45 age groups - those most
resistant to anti drink-drive messages.
The Quentin Bell Organisation is talking to insurance firms, the motor
trade and petrol forecourts for the next stage of the programme.
‘This is the most integrated effort yet to reach potential drink-
drivers,’ said QBO director Francis Hallawell.
‘What is particularly exciting is that we have gained the support of so
many organisations,’ added Hallawell who claims the campaign would
normally cost pounds 0.5 million in advertising and sponsorship.
‘If you drink, let others drive’ will run alongside the more hard-
hitting Department of Transport anti drink-drive programme - to be
launched in the run up to Christmas.