NEWS: QBO drives home the ‘drink drive’ warning

The Quentin Bell organisation this week launched a six month advertising and PR campaign for drink industry watchdog The Portman Group.

The Quentin Bell organisation this week launched a six month advertising

and PR campaign for drink industry watchdog The Portman Group.



The agency has designed and produced poster, bus and taxi advertising

for the anti drink-drive programme: ‘if you drink, let others drive’.



On a budget of pounds 100,000 QBO has also negotiated with the AA and

the motoring school BSM to distribute 50,000 campaign fob keys and

posters to their customers.



In addition British Telecom has agreed to donate advertising space on

one million pounds 2 phonecards and the logo will also appear on drip

mats in pubs across the country.



The campaign, launched by the transport minister John Bowis on Monday,

will target males in the 20-plus and over 45 age groups - those most

resistant to anti drink-drive messages.



The Quentin Bell Organisation is talking to insurance firms, the motor

trade and petrol forecourts for the next stage of the programme.



‘This is the most integrated effort yet to reach potential drink-

drivers,’ said QBO director Francis Hallawell.



‘What is particularly exciting is that we have gained the support of so

many organisations,’ added Hallawell who claims the campaign would

normally cost pounds 0.5 million in advertising and sponsorship.



‘If you drink, let others drive’ will run alongside the more hard-

hitting Department of Transport anti drink-drive programme - to be

launched in the run up to Christmas.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.