NEWS: Sunderland FC kicks off hunt for financial PR

Sunderland Football Club is hunting for a financial PR agency, fuelling speculation that the Premier League club is heading for a stock market flotation.

Sunderland Football Club is hunting for a financial PR agency, fuelling

speculation that the Premier League club is heading for a stock market

flotation.



The club called on four agencies to pitch at its Grantham Road

headquarters last week. Although Sunderland declined to name the

agencies, they are believed to include Dewe Rogerson, Financial Dynamics

- which also works for Manchester United - and Buchanan Communications.

An appointment is expected at the end of this week.



Financial director David Stonehouse said that the decision to hire a

consultancy was prompted by the increasing attention paid to the club by

the City and the financial press. Although Sunderland employs a full

time corporate communications manager to promote its activities on the

pitch, it has no in-house capability to deal with wider financial

issues.



Stornehouse declined to say if Sunderland was planning a definite move

to the stock market. However, he confirmed that the chosen agency would

be expected to handle communications if a float did go ahead.



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