NEWS: Globalstar goes global with Grey

Globalstar, the satellite communications company, has hired the Grey group to run a worldwide integrated PR, public affairs and advertising campaign as its prepares to launch its wireless telephone service in 1998.

Globalstar, the satellite communications company, has hired the Grey

group to run a worldwide integrated PR, public affairs and advertising

campaign as its prepares to launch its wireless telephone service in

1998.



Globalstar is a consortium of 12 telecommunications and aerospace

companies, including Alcatel, Hyundai and Daimler-Benz Aerospace. The

company plans to use 48 low earth orbiting satellites to enable users of

hand-held telephones to make and receive calls anywhere in the world.



The five telecommunications providers within the consortium will be

responsible for establishing the Globalstar system in their respective

countries: AirTouch in the US, Dacom in South Korea, France Telecom in

France, Finmeccanica in Italy and Vodafone in the UK.



Grey has been asked to run a full service campaign involving the GCI PR

network, its public affairs wing APCO and Grey Advertising. All three

firms will liaise with Globalstar’s director of corporate communications

Tom Ross.



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