I’ve heard of some peculiar ways for agencies to celebrate account
wins in my time but Christopher Broadbent, chairman of Barclay Stratton,
impressed me with his reaction to the agency’s recent Yellow Pages
Broadbent was driving down to Sussex for a few days rest when Yellow
Pages PR boss Sara Tye called to give him the good news. A colleague of
Broadbent’s tells me: ’He immediately drove off the road and ended with
the rear of his car sticking out into the road.’
All would have been well but Broadbent had several family pets,
including his daughter’s pet rats, in the car. The crash caused the
family dog to fall on the floor and then the rat cage fell open freeing
the furry monsters.
The hungry dog then tried to eat the rats.
Broadbent manfully kept the mutt at bay while grabbing rats with his
other hand and stuffing them back into their cage. Things got worse
though: ’A police car cruised by and slowed down, curious about a driver
apparently running a rat baiting syndicate,’ my Barclay Stratton source
Eventually Broadbent pacified the police and returned the animals to
their cages. And he even managed to keep talking to Tye throughout. Now
that’s client handling.