Earlier this week Norwich Union launched its latest advertising
campaign, featuring everyday people such as a trawlerman and a lollipop
lady twanging red braces to express their delight with good returns from
Norwich Union also used retained agency QBO to handle the PR support for
the advertising launch. Account team Jo Carr and Hamish Paterson were
responsible for generating press coverage on the back of the launch.
But it seems that one person at the agency has been a fan of
brace-twanging for longer than the Saatchi and Saatchi creatives who
dreamed up the Norwich Union ad. My picture shows Trevor Morris,
managing director at QBO, posing in a fetching pair of white braces for
a Mr Universe contest at Exeter University 20 years ago.
While the braces aren’t exactly the right colour I can only applaud the
tight white shorts and matching boots. Morris no doubt appreciates Part
of the Union, the rousing 1970s anthem by the Strawbs which accompanies
I only hope that his client considers him for the next advertising
Apparently all the people used in the advertising, such as bee-keepers
and chefs, are the real thing and not actors. So what better than a
semi-naked PR man?