Murdoch stablemates the Sun and the Times were pipped at the post
last week by the Sunday Telegraph, whose scoop about BSkyB’s proposed
purchase of MUFC caused almost as many pencils to be sharpened as
Clinton and his zipper. The resulting frenzy of opinion pieces and
feature articles were polarised between those who supported the business
angle and those who lamented football selling out to the devil.
Pro-Murdoch pundits included Michael Parkinson, Michael Winner and Paul
Merson. David Mellor, revelled in ’taking a pop at Murdoch’ as he put
it, while Richard Littlejohn turned media mediator, championing BSkyB,
the Sun and a free market economy.
Those who squealed loudest were the sports writers, complaining how Man
U was succumbing to mammon. Business and media scribes were
overwhelmingly in favour of the deal, pointing out that media ownership
of football clubs was already a fact of life in the US and Europe. To
them, Murdoch’s move was a masterstoke.
Evaluation and analysis by CARMA International. Cuttings supplied by the
Broadcast Monitoring Company. ’What The Papers Say’ can be found at: