The agency has been called in for a month-long programme to promote a viral, which was created by Red Bee Media and features TV presenter Konnie Huq.
Bright Young Things Communications has been asked to seed the viral online to reach as many 15- to 25-year-olds as possible. The charity is particularly interested in reaching males.
Agency founder Niall Cowley said: ‘We will be getting this video out to as many online versions of lads' mags as possible.’ He added that the agency would also be targeting key blogs.
The British Red Cross’s in-house team is also managing a wider media campaign, focused around today, World Aids Day.
British Red Cross calls in Bright Young Things Comms for HIV brief
The British Red Cross has called in Bright Young Things Communications to help it challenge teenagers' misconceptions about HIV.
