AS Biss has won the public affairs contract for the Air Passenger
Duty lobby, a new body formed to head off the threat of further
increases in air passenger taxes.
AS Biss pitched against GPC, Lawson Lucas Mendelsohn and LSA - the other
agency on the final two-strong shortlist for the account, which is
likely to span three years.
The Air Passenger Duty lobby was formed in the summer and officially
launched this week. Its members include the Association of British
Travel Agents, British Airways, the British Tourist Authority, the
British Incoming Tour Operators Association (BITOA) and the Federation
of Tour Operators - a client of AS Biss.
The agency has been briefed to raise awareness of air passenger duty,
which is levied on the carriage of passengers from any UK airport but
which few are aware of.
The campaign will target the public and sectors such as the hotel and
leisure industries, whose businesses are affected by flight prices. One
of its aims is to encourage holiday companies to quote the duty
separately in invoices and brochures.
Richard Tobias, chief executive of BITOA who is coordinating the
campaign, said: ’Air passenger duty is a bad tax. It penalises people
from overseas for choosing to come to Britain and makes our job of
trying to attract tourism to this country much more difficult.