Warner Vision International, the video division of Warner Music,
has hired Cathy Beck Communications (CBC) to handle trade and consumer
PR for its forthcoming series of South Park videos. The videos feature
episodes of the cult cartoon already broadcast on terrestrial and
satellite TV in the UK. CBC pitched against two other agencies for the
four-month project. Last year CBC handled PR on a project basis for
Warner, promoting a video of Coronation Street’s Las Vegas episode.