The Civil Aviation Authority (CAA) has appointed Quiller
Consultants to provide it with PR advice in the run-up to the
privatisation of National Air Traffic Services, which is currently part
of the authority.
Quiller, which was set up two months ago by former Bell Pottinger
consultants Jonathan Hill and John Eisenhammer, pitched against Hill and
Knowlton, Brown Lloyd James and Burson-Marsteller for the new account.
The authority also reappointed its incumbent public affairs agency, B-M,
which will work in cooperation with Quiller.
Quiller’s brief is to provide strategic communications advice to the
authority’s chairman, Sir Malcolm Field, throughout the run-up to the
privatisation of a 51 per cent stake in air traffic services, which is
expected in the next two years. The Government has not set a firm date
yet for the privatisation, nor has it announced which form - float or
trade sale - it will take.
Hill said: ’We will be helping to correct the misconceptions about the
CAA and the air traffic system. Our job in the first instance is to get
across an accurate picture of what is one of the best air traffic
control systems in the world.’
The Government’s plan, announced last June, will strip the authority of
all but its safety and economic regulatory functions, which include
licencing airfields and air travel organisers and overseeing flight
National Air Traffic Services controls aircraft flying over the UK and
those landing and taking off at 12 airports across the country. The
service employs 5,200 people.