With recruitment now ranked as Problem Number One in public
relations, it’s encouraging to see agencies using ever more creative
methods for finding new executives. Those cheeky chappies at
Consolidated Communications employed novel means to attract the passing
PR traffic along Poland Street (the Madison Avenue of Soho) by stringing
out of the window a recruitment ad made out of a sheet.’There are even a
couple of PR agencies opposite us where people might just be
interested ... we’ve had a number of calls already,’ managing director
Alastair-demon-staff-snatcher-Gornall tells me. Be afraid, fellow Poland
Street inhabitants Jackie Cooper, Larkspur and Shilland and Co ... be
very afraid. The headhunting war has taken on new and scary proportions.
