Consolidated Communications

With recruitment now ranked as Problem Number One in public relations, it’s encouraging to see agencies using ever more creative methods for finding new executives. Those cheeky chappies at Consolidated Communications employed novel means to attract the passing PR traffic along Poland Street (the Madison Avenue of Soho) by stringing out of the window a recruitment ad made out of a sheet.’There are even a couple of PR agencies opposite us where people might just be interested ... we’ve had a number of calls already,’ managing director Alastair-demon-staff-snatcher-Gornall tells me. Be afraid, fellow Poland Street inhabitants Jackie Cooper, Larkspur and Shilland and Co ... be very afraid. The headhunting war has taken on new and scary proportions.