PR EUROPE: DUSSELDORF: Deekeling wins RAG trade

Germany’s largest coal mining company, the RAG Group, has appointed PR agency Deekeling and Fiebig to come up with a corporate identity for the newly merged company. RAG aims to become known as an international energy and technology group, rather than solely for its coal interests. It was formed from mining companies Ruhrkohle Burgbau, Preussag Anthrazit and Saarbergwerke. The merger process is still going through - RAG will relaunch early next year.

by JULIETTE GARSIDE

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