Barcelona-based Atkinson and Associates and Madrid-based Carlos
Bermudez Associates have joined forces to form Atkinson, Bermudez and
Their combined fee income of pounds 650,000 a year would have placed
them ninth in PR Week’s 1997 Spanish league table. The new agency’s
managing director Carlos Bermudez said there was a demand for local
knowledge in Madrid and Barcelona. AB&A is positioning itself as an
alternative to multinational companies and international PR networks
operating in Spain.