Global restructure for Omnicom technology

Omnicom has revealed plans to restructure its international technology PR network Brodeur Porter Novelli, bringing key operations under the Brodeur brand.

Omnicom has revealed plans to restructure its international

technology PR network Brodeur Porter Novelli, bringing key operations

under the Brodeur brand.



The rejig coincides with Omnicom’s buy-out of UK hi-tech agency A Plus

(PR Week, 3 October). A Plus will be known as Brodeur A Plus from the

beginning of next year, while German sister agency Kohtes and Klewes

will change its name to Brodeur Kohtes and Klewes.



The new technology unit of Omnicom’s Australian PR agency Turnbull

Porter Novelli will be rebranded as Brodeur Technology.



Brodeur Porter Novelli is a subsidiary of Porter Novelli International,

which is in turn owned by Omnicom.



The consolidation of agency arrangements includes the establishment of a

new global executive team for Brodeur Porter Novelli, with senior

managers taking on regional roles. Mike Copland, currently group

managing director of A Plus will become managing director, Europe,

Middle East and Africa.



The other two members with regional responsibilities are Andrea Carney,

who becomes managing director North America, and Peter Connell as

managing director, Asia-Pacific.



A Plus director Stan Woods also gets a place on the executive team, with

specific responsibility for strategy development.



Brodeur Porter Novelli, which becomes the hi-tech umbrella group for

Omnicom, has also signed new affiliation deals with five agencies in

China, Hong Kong, Thailand, Singapore and Japan.The agency now has a

network of 18 affiliated agencies in countries from Colombia to

Israel.



’Companies needing worldwide technology PR support had two choices until

now,’ said Brodeur Porter Novelli chief executive John Brodeur. ’They

could either manage several good smaller agencies to get worldwide

coverage, or hope the global brand name PR players with limited

technology expertise could do the job.’



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