Samaritans’ Farmer to NSF public affairs

The National Schizophrenia Fellowship has taken on its first public affairs director as part of its campaign to challenge misconceptions of severe mental illness.

The National Schizophrenia Fellowship has taken on its first public

affairs director as part of its campaign to challenge misconceptions of

severe mental illness.



Paul Farmer was previously communications manager for The Samaritans,

where he was responsible for devising and implementing the

organisation’s communications strategy, overseeing advertising, PR and

direct marketing.



He has been replaced by former Samaritans press officer Emma Borton.



At the NSF Farmer reports to chief executive Bharat Mehta and manages a

communications team of 15.



He sees his two key tasks as challenging the stigma attached to

schizophrenia and raising the profile of the NSF.



The NSF is launching its first advertising campaign on the London

Underground in November in the build-up to a mass lobbying of parliament

on 13 November.



It also celebrates its 25th anniversary with a concert on 2

November.



The NSF campaigns for better services for schizophrenics and their

families and to combat stereotypes of people suffering from

schizophrenia. Its services include an advice line and training for

outside organisations dealing with schizophrenia. Its close co-operation

with BBC soap opera EastEnders has helped to raise awareness of the

issues surrounding mental illness.



Analysis, p7.



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