Buchanan Communications is hot financial property for Savills

Property consultant Savills has appointed Buchanan Communications as its first financial public relations agency.

Property consultant Savills has appointed Buchanan Communications

as its first financial public relations agency.



Buchanan has been briefed to communicate to the financial community the

changing nature of Savills’ business. PR activity has until now been

handled by the in-house team, reporting to Savills managing director

Aubrey Adams.



Although Savills is principally known for the residential estate agency

which makes up half of its turnover, its commercial activities are less

well known to journalists and analysts. It also has a new major

shareholder - Asian property and investment conglomerate First Pacific

Davies which paid Savills pounds 17 million last month for a 20 per cent

stake.



This gives Savills opportunity for expansion in Asia, as well as joint

activities in the US.



Buchanan will also be involved publicising Savills’ latest venture - the

launch of its Private Finance scheme, which will make mortgages, life

assurance and pensions available to buyers of properties worth over

pounds 250,000.



Savills is generally regarded as being the third largest property firm

in the UK. Although it is dominant in the City and the West End of

London, its operations are less wide-spread in the rest of the UK and

international work has, so far, been limited.



Buchanan is in the process of being bought by another of its clients,

marketing services group WPP.



- Buchanan has also been signed up by confectioner Thorntons.



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