The network will enable R-M to expand its healthcare offering across Europe, providing strategic PR programmes that can be implemented at a European or national level.
‘Our company vision has always been to expand our offering into the European arena and with increasing client requests for us to work with them at this level, we felt that now was the right time to make our move into Europe,' said R-M director Alison MacKenzie.
She added: ‘The network consists of independent agencies with in-depth healthcare expertise and the flexibility to provide high quality counsel and support to our clients as needed on an international or national level.'
Reynolds-MacKenzie was founded in 2004 by directors Eva Reynolds and Alison MacKenzie. R-M was highly commended in the PR Week Awards Best Specialist Consultancy of the Year category earlier this year.