Sundial points new PR direction for Asda drinks

Asda has handed its beers, wines and spirits PR account to Sundial Communications.

Asda has handed its beers, wines and spirits PR account to Sundial

Communications.



Sundial already handles food PR for the supermarket chain, a contract

which it won 18 months ago from Lynne Franks PR (now Life PR).



The drinks account was previously handled by British American Services,

headed by Alan Crompton-Batt.



’We’ve been very happy with the way Alan and his team have been building

Asda as a major force in wine particularly with the wine writers,’ a

spokesman said.



’But we wanted to change the emphasis on to the tabloids and promote

wine for ordinary people,’ he said. Sundial was chosen because it has a

established consumer and tabloid press contacts for Asda on the food

account.



Asda retains AS Biss and Co for Parliamentary relations, Lowe Bell

Financial for City PR, Citigate Scotland for general consumer PR, Scope

Ketchum for local planning applications, and Lee and Knight for clothes

and non-food consumer goods, like toiletries.



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