Acquisition-hungry MS&L grabs Handel

Manning Selvage and Lee has acquired food and business to business PR agency Handel Communications. The deal means that Kleshna Handel, the founder of her nine-year-old independent agency, becomes managing director of MS&L London.

Manning Selvage and Lee has acquired food and business to business

PR agency Handel Communications. The deal means that Kleshna Handel, the

founder of her nine-year-old independent agency, becomes managing

director of MS&L London.



She replaces Jackie Elliot who has just been promoted to executive

vice-president, director of global accounts, as well as retaining

overall control of the London office as chief executive.



The combined billing of the two companies will take MS&L to nearly

pounds 4 million in revenue. Handel’s fee in come last year was pounds

750,000.



Industry sources suggest that the deal has an element of earn out to

maintain relationships with key employees and clients of Handel’s, which

include Cafe Direct coffee, Marmite and Jacob’s biscuits.



Manning Selvage and Lee is becoming increasingly acquisitive. In July

1996 it merged with German agency Backhaus, Togotzes and Partner, and

bought healthcare specialist Joan Scott Public Relations in January

1995.



It is also believed to be negotiating to buy up its Italian affiliate

Mavellia.



Claire Spencer, shareholder and director of Handel Communications, will

take up the new position of planning director at MS&L.



Independent top 50 consultancies which have been bought in the past year

include: Charles Barker; Medical Action Communications; Scope; A Plus;

Buchanan; Westminster Communications and Fleishman-Hillard.



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