Supermarket chain Tesco has initiated a review of its government
relations account, currently held by Lowe Bell Political, following the
appointment of Lucy Neville-Rolfe as corporate affairs director in
Neville-Rolfe decided to review the account when Lowe Bell’s contract
came up for renewal at the end of August. Consultancies, including Lowe
Bell Political, are gearing up to pitch for the work.
’We’ve changed, the political situation has changed and it’s always good
to take in fresh ideas,’ said Tesco’s government and policy relations
manager Bernard Hughes.
Part of the impetus for the review may be a potential conflict of
interest between Tesco and WH Smith, which appointed Lowe Bell Political
in July on a public affairs brief. Supermarkets like Tesco are selling
increasing amounts of WH Smith’s core product lines.
Lowe Bell Political continued to advise Tesco until the end of
Government relations work is now handled in-house. The agency’s parent
Chime Communications retains corporate and product PR for Tesco via its
subsidiaries Green Moon, First Financial, Lowe Bell Good Relations and
Lowe Bell Consultants.