Tesco marks up government affairs for review

Supermarket chain Tesco has initiated a review of its government relations account, currently held by Lowe Bell Political, following the appointment of Lucy Neville-Rolfe as corporate affairs director in June.

Supermarket chain Tesco has initiated a review of its government

relations account, currently held by Lowe Bell Political, following the

appointment of Lucy Neville-Rolfe as corporate affairs director in

June.



Neville-Rolfe decided to review the account when Lowe Bell’s contract

came up for renewal at the end of August. Consultancies, including Lowe

Bell Political, are gearing up to pitch for the work.



’We’ve changed, the political situation has changed and it’s always good

to take in fresh ideas,’ said Tesco’s government and policy relations

manager Bernard Hughes.



Part of the impetus for the review may be a potential conflict of

interest between Tesco and WH Smith, which appointed Lowe Bell Political

in July on a public affairs brief. Supermarkets like Tesco are selling

increasing amounts of WH Smith’s core product lines.



Lowe Bell Political continued to advise Tesco until the end of

September.



Government relations work is now handled in-house. The agency’s parent

Chime Communications retains corporate and product PR for Tesco via its

subsidiaries Green Moon, First Financial, Lowe Bell Good Relations and

Lowe Bell Consultants.



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