Cohn and Wolfe bags Golden Wonder account

Snack company Golden Wonder has picked Cohn and Wolfe to handle its consumer, corporate, trade and internal PR programme.

Snack company Golden Wonder has picked Cohn and Wolfe to handle its

consumer, corporate, trade and internal PR programme.



The six-figure account was awarded to Cohn and Wolfe after Golden Wonder

used the PRCA’s ’Preview’ software system, which offers a shortlist of

companies that best match the client’s brief. PR activity was previously

handled by MTJ Associates.



Golden Wonder is mounting an aggressive programme of product support and

new product development in a bid to dent Walkers’ current domination of

the crisps and snacks market.



’We have a mission to be the UK’s favourite snack,’ said David Smith,

marketing manager for crisps. ’We are committed to investing and

innovating in the whole category.’



Golden Wonder, whose products include Wotsits, Wheat Crunchies and Nik

Naks as well as its own label crisps, bought itself out from former

parent company Dalgety for pounds 54.6 million in 1995.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.