Addition Public Relations has been taken on by SGS, a worldwide
auditing group, to support the launch of a global standard for ethical
sourcing and production of goods.
The appointment comes in the midst of growing public concern over the
actions of companies which adversely affect the environment or treat
overseas workers poorly.
Addition’s Corporate Responsibility Unit will work in the UK on
implementation and media relations for SGS, and on the co-ordination of
a worldwide PR and marketing campaign. Addition competed for the UK
business with Lowe Bell, while Hill and Knowlton and Burson-Marsteller
were considered for the worldwide task.
Lowe Bell will continue to work for SGS on applying its environmental
verification. Addition will concentrate on promoting SGS’s work auditing
firms’ treatment of their labour force and that of their supply
The certification is given to firms who meet provisions set by the CEPAA
(Council on Economic Priorities Accreditation Agency) on trade union
rights, the use of child labour, forced labour, health and safety and
SGS will be the first certification company to supply the SA8000 audits
when they become available on 1 January.
Hilary Sutcliffe, joint managing director of Addition, said the new
standard is a reaction by commercial organisations to public outcry over
best practice and ethics: ’Over the last few years companies have been
running into increasing difficulties in this area.’