Addition chosen to herald SGS new ethical standard

Addition Public Relations has been taken on by SGS, a worldwide auditing group, to support the launch of a global standard for ethical sourcing and production of goods.

Addition Public Relations has been taken on by SGS, a worldwide

auditing group, to support the launch of a global standard for ethical

sourcing and production of goods.



The appointment comes in the midst of growing public concern over the

actions of companies which adversely affect the environment or treat

overseas workers poorly.



Addition’s Corporate Responsibility Unit will work in the UK on

implementation and media relations for SGS, and on the co-ordination of

a worldwide PR and marketing campaign. Addition competed for the UK

business with Lowe Bell, while Hill and Knowlton and Burson-Marsteller

were considered for the worldwide task.



Lowe Bell will continue to work for SGS on applying its environmental

verification. Addition will concentrate on promoting SGS’s work auditing

firms’ treatment of their labour force and that of their supply

chains.



The certification is given to firms who meet provisions set by the CEPAA

(Council on Economic Priorities Accreditation Agency) on trade union

rights, the use of child labour, forced labour, health and safety and

working hours.



SGS will be the first certification company to supply the SA8000 audits

when they become available on 1 January.



Hilary Sutcliffe, joint managing director of Addition, said the new

standard is a reaction by commercial organisations to public outcry over

best practice and ethics: ’Over the last few years companies have been

running into increasing difficulties in this area.’



Leader, p9.



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