BBC Broadcast seeks PR to retune image

BBC Broadcast, the corporation’s scheduling and commissioning arm, is searching for a senior PR professional to raise the profile of the BBC’s programming.

BBC Broadcast, the corporation’s scheduling and commissioning arm,

is searching for a senior PR professional to raise the profile of the

BBC’s programming.



It is expected that the new head of PR, likely to be appointed from

outside the corporation, will establish a roster of PR agencies. The

BBC’s use of agencies to date has been limited and piecemeal.



The post will report to Sue Farr, the director of marketing and

communications within the BBC’s newly-established Broadcast division.

Farr is also restructuring the division’s 250-strong PR, marketing and

publicity team. All jobs in the department are under review.



BBC Broadcast was created as part of a massive BBC reorganisation last

year, and brings together radio, TV, education and regional

broadcasting.



It is one of six BBC divisions, and has the largest marketing and

communications department.



The head of PR, a newly-created post, will devise and implement a

communications strategy for Broadcast and advise the board on PR

activities for programmes, channels, services and corporate image.



This will involve targeting key interest groups, to raise the profile of

the BBC’s programming and account for the spending of the licence fee to

viewers.



Farr said she saw the head of PR building a roster of two or three

agencies.



’There would be value in having retained agencies who are familiar with

Broadcast because the BBC is a complex business,’ she said.



Burson-Marsteller, Freud Communications and Life PR have all worked for

BBC TV or Radio.



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