BBC Broadcast, the corporation’s scheduling and commissioning arm,
is searching for a senior PR professional to raise the profile of the
It is expected that the new head of PR, likely to be appointed from
outside the corporation, will establish a roster of PR agencies. The
BBC’s use of agencies to date has been limited and piecemeal.
The post will report to Sue Farr, the director of marketing and
communications within the BBC’s newly-established Broadcast division.
Farr is also restructuring the division’s 250-strong PR, marketing and
publicity team. All jobs in the department are under review.
BBC Broadcast was created as part of a massive BBC reorganisation last
year, and brings together radio, TV, education and regional
It is one of six BBC divisions, and has the largest marketing and
The head of PR, a newly-created post, will devise and implement a
communications strategy for Broadcast and advise the board on PR
activities for programmes, channels, services and corporate image.
This will involve targeting key interest groups, to raise the profile of
the BBC’s programming and account for the spending of the licence fee to
Farr said she saw the head of PR building a roster of two or three
’There would be value in having retained agencies who are familiar with
Broadcast because the BBC is a complex business,’ she said.
Burson-Marsteller, Freud Communications and Life PR have all worked for
BBC TV or Radio.