The property team at Edelman PR Worldwide are feeling rather
pleased with themselves. They were hired by estate agents Carter Jonas
to promote the sale of a large chunk of Mount Snowdon, the highest
mountain in England and Wales, for an asking price of between pounds 3
and pounds 4 million. The sale was widely covered in the newspapers - it
notched up a total of 29 stories - and national television news last
Senior account executive Inigo Wilson and business group director Hugo
Peel handled the task of explaining the sale of the estate, which has
been in the family of current owner Richard Williams for 14
Peel seems to have taken it in his stride, perhaps because he has had
some practice at selling national landmarks before. An old hand in
property PR, Peel has the dubious distinction of having helped to sell
the most northerly and southerly parts of Britain, John O’Groats and
He was marketing director at estate agents Humberts Leisure in 1981 when
Land’s End first came up for sale, having been in the hands of the same
family since the sixteenth century.
Peel handled PR for Humberts during three subsequent sales of Land’s
End. The last time was in January 1997, when it was bought in a pounds 6
million package along with John O’Groats.
’It’ becoming a habit,’ says Peel of his career in landmark PR.