Diary: Edelman team reach a pinnacle in their careers

The property team at Edelman PR Worldwide are feeling rather pleased with themselves. They were hired by estate agents Carter Jonas to promote the sale of a large chunk of Mount Snowdon, the highest mountain in England and Wales, for an asking price of between pounds 3 and pounds 4 million. The sale was widely covered in the newspapers - it notched up a total of 29 stories - and national television news last week.

The property team at Edelman PR Worldwide are feeling rather

pleased with themselves. They were hired by estate agents Carter Jonas

to promote the sale of a large chunk of Mount Snowdon, the highest

mountain in England and Wales, for an asking price of between pounds 3

and pounds 4 million. The sale was widely covered in the newspapers - it

notched up a total of 29 stories - and national television news last

week.



Senior account executive Inigo Wilson and business group director Hugo

Peel handled the task of explaining the sale of the estate, which has

been in the family of current owner Richard Williams for 14

generations.



Peel seems to have taken it in his stride, perhaps because he has had

some practice at selling national landmarks before. An old hand in

property PR, Peel has the dubious distinction of having helped to sell

the most northerly and southerly parts of Britain, John O’Groats and

Land’s End.



He was marketing director at estate agents Humberts Leisure in 1981 when

Land’s End first came up for sale, having been in the hands of the same

family since the sixteenth century.



Peel handled PR for Humberts during three subsequent sales of Land’s

End. The last time was in January 1997, when it was bought in a pounds 6

million package along with John O’Groats.



’It’ becoming a habit,’ says Peel of his career in landmark PR.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in