Posted by Paul Stallard
21 November: Poor old 'Terry Henry', he has been the butt of jokes all over the internet, but after his shocking handball ... should his PR team be worrying? Despite what some sports PR experts believe in this week's PRWeek the answer is yes ... The game is littered with players who have made mistakes and by not reacting in the appropriate way, have suffered.
Posted by Tim Dyson
19 November: Marketing execs love product quality for good reason. A well made product is far easier to promote than one that falls apart in minutes.
But today's products are becoming so well made that the need to replace them is moving further into the future. This recession proved the point. People who would normally replace their cars, computers, appliances etc every few years, didn't ... It's for this reason many PC makers will have heaved a sigh of relief when Windows 7 emerged.
Elevating Social media
Posted by Jon Clements
19 November: Who still hates social media? Some have suggested the principles are right but the execution is worth throwing out and replacing with 'something real'. In Jeremiah Owyang's recent blog post following the Forbes CMO summit in Florida, the ... strategist for the Altimeter Group claimed that this group of chief marketing officers had 'elevated' the social media discussion.