Hit or Miss? Wigan catches the world's attention with an expensive apology

The price of defeat After a humiliating 9-1 defeat by Tottenham Hotspur on Sunday, the players of Wigan Athletic have pledged to refund the tickets of every one of their fans at the game.

The gesture will cost the squad between £10,000 and £40,000, depending on which report is to be believed. News of the players' contrition was quickly picked up by global media. Captain Mario Melchiot said: 'This is something we feel we owe to the fans.'

HOW I SEE IT - James Clifford, Co-founder, Clifford French

Footballers are frequently accused of being detached from fans, only concerned about the size of their pay packet. So when a club appears to defy this notion, what happens? Sceptics among us go into overdrive.

In the case of Wigan, I think this is unjust. They are revered as one of the few remaining 'family clubs' in the Barclays Premier League - a standing epitomised by chairman Dave Whelan, who puts love of the game ahead of a fast buck.

Players expressed their 'embarrassment' for the abysmal performance - feelings familiar to every fan watching the game. Cynics may say this was a contrived move that would not have come about had the game been a home fixture with a potential 20,000 fans to reimburse. I say it is a breath of fresh air. Fans now know the players realise a club is about much more than just the 11 players on the pitch.

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