Volker Leichsering, consultant and former senior vice-president for
corporate communications at conglomerate Asea Brown Boveri, will
question the role of traditional PR in a global corporate world at the
International Public Relations Association’s annual conference in London
this week. Among the other speakers are Mary Jo Jacobi, adviser to the
board of banking group HSBC Holdings, Gerald Hendin, vice president of
international PR for the Boeing Company and Ann Foster, UK government
and public affairs director for Monsanto.