BORDER LINES: LONDON - IPRA focus on global concerns

Volker Leichsering, consultant and former senior vice-president for corporate communications at conglomerate Asea Brown Boveri, will question the role of traditional PR in a global corporate world at the International Public Relations Association’s annual conference in London this week. Among the other speakers are Mary Jo Jacobi, adviser to the board of banking group HSBC Holdings, Gerald Hendin, vice president of international PR for the Boeing Company and Ann Foster, UK government and public affairs director for Monsanto.

Volker Leichsering, consultant and former senior vice-president for

corporate communications at conglomerate Asea Brown Boveri, will

question the role of traditional PR in a global corporate world at the

International Public Relations Association’s annual conference in London

this week. Among the other speakers are Mary Jo Jacobi, adviser to the

board of banking group HSBC Holdings, Gerald Hendin, vice president of

international PR for the Boeing Company and Ann Foster, UK government

and public affairs director for Monsanto.



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