BORDER LINES: MUNICH - Knufer PR lands Oracle account

Software company Oracle has hired IT specialists Knufer PR as its first PR agency in Germany. The agency won a five-way pitch to handle business to business media relations PR for Oracle. Knufer takes over from Text 100’s German office, which had handled Oracle’s PR on an open-ended, project basis since January this year. Hill and Knowlton, whose London office co-ordinates Oracle’s European PR, is believed to have pitched for the German work.

Software company Oracle has hired IT specialists Knufer PR as its

first PR agency in Germany. The agency won a five-way pitch to handle

business to business media relations PR for Oracle. Knufer takes over

from Text 100’s German office, which had handled Oracle’s PR on an

open-ended, project basis since January this year. Hill and Knowlton,

whose London office co-ordinates Oracle’s European PR, is believed to

have pitched for the German work.



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