Software company Oracle has hired IT specialists Knufer PR as its
first PR agency in Germany. The agency won a five-way pitch to handle
business to business media relations PR for Oracle. Knufer takes over
from Text 100’s German office, which had handled Oracle’s PR on an
open-ended, project basis since January this year. Hill and Knowlton,
whose London office co-ordinates Oracle’s European PR, is believed to
have pitched for the German work.