BORDER LINES: SINGAPORE - Grayling takes on Star PR

The Grayling Group has acquired its former partner agency Star PR, creating the group’s first wholly-owned agency in the Asia-Pacific region. Star and Grayling have worked together for three years on accounts including travel company Carlson Wagonlit Travel. Star’s clients include Rolls-Royce engines in Singapore, Malaysia and Indonesia. Star managing director and founder Robin Baiden will remain at the agency, which is to be renamed Grayling, for the next few months until his retirement. Grayling Group managing director Nigel Kennedy is actively seeking a new managing director.

The Grayling Group has acquired its former partner agency Star PR,

creating the group’s first wholly-owned agency in the Asia-Pacific

region. Star and Grayling have worked together for three years on

accounts including travel company Carlson Wagonlit Travel. Star’s

clients include Rolls-Royce engines in Singapore, Malaysia and

Indonesia. Star managing director and founder Robin Baiden will remain

at the agency, which is to be renamed Grayling, for the next few months

until his retirement. Grayling Group managing director Nigel Kennedy is

actively seeking a new managing director.



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