Royal Parks Enterprises, the commercial arm of the Royal Parks
Agency, has appointed Westminster Strategy as its first public affairs
agency on a project basis.
Westminster Strategy is believed to have been briefed to raise Royal
Parks Enterprises’ profile and to provide general strategic advice on
positioning Royal Parks Enterprises in relation to Government
Simon Petherick, chairman of Royal Parks Enterprises, said: ’Like any
company we size up opportunities.’ However, neither Petherick nor
Westminster Strategy would comment on the appointment.
Royal Parks Enterprises reports to the Royal Parks Agency, the executive
agency of the Department of Culture Media and Sport which manages eight
London parks including Kensington Gardens, in which the Diana, Princess
of Wales Memorial Committee is proposing to build a 27-acre garden of
Royal Parks Enterprises’ brief is to market the parks, thereby
generating funds for the Royal Parks Agency to top up its Government
Two weeks ago, Royal Parks Enterprises helped to manage a benefit
concert in Hyde Park for the Prince’s Trust charity and this September,
three concerts are due to be held on Horseguards Parade, on the edge of
St James’s Park, which will provide revenue for the Royal parks.