Finlayson takes over press and PR at ChildLine

ChildLine, the children’s charity founded by TV presenter Esther Rantzen, has promoted Natasha Finlayson to the post of press and PR director, to replace Wendy Toms, who is retiring after four years.

ChildLine, the children’s charity founded by TV presenter Esther

Rantzen, has promoted Natasha Finlayson to the post of press and PR

director, to replace Wendy Toms, who is retiring after four years.



Finlayson was the only internal candidate for the post. She joined

ChildLine in 1990 as deputy press and PR director after working as a

publicist for publishing company Verso, and as a magazine

journalist.



In her new role, Finlayson will report to chief executive Valerie

Howarth, and will work closely with Rantzen. Heading a seven-strong team

responsible for all media relations work, her brief is to extend the

profile of the charity’s work, and to increase awareness of issues such

as divorce, drugs, alcohol and depression as they affect children.



In its 12 years of operation, ChildLine has grown rapidly to become a

household name. Finlayson said it was now necessary to encourage

professionalism and modernisation in the way the charity handles media

relations.



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