ChildLine, the children’s charity founded by TV presenter Esther
Rantzen, has promoted Natasha Finlayson to the post of press and PR
director, to replace Wendy Toms, who is retiring after four years.
Finlayson was the only internal candidate for the post. She joined
ChildLine in 1990 as deputy press and PR director after working as a
publicist for publishing company Verso, and as a magazine
In her new role, Finlayson will report to chief executive Valerie
Howarth, and will work closely with Rantzen. Heading a seven-strong team
responsible for all media relations work, her brief is to extend the
profile of the charity’s work, and to increase awareness of issues such
as divorce, drugs, alcohol and depression as they affect children.
In its 12 years of operation, ChildLine has grown rapidly to become a
household name. Finlayson said it was now necessary to encourage
professionalism and modernisation in the way the charity handles media