Law society turns to PR to boost image of solicitors

Solicitors’ body the Law Society is about to invite PR agencies to pitch for a project to improve public perception of its members, and is looking for a new head of its Parliamentary unit.

Solicitors’ body the Law Society is about to invite PR agencies to

pitch for a project to improve public perception of its members, and is

looking for a new head of its Parliamentary unit.



The society has not yet approached any agencies. Communications director

Barbara Cahalane said she intends to recruit help in improving the image

of solicitors and galvanising some of its more inactive members. The

society has just under 90,000 members. Solicitors cannot practise

without a Law Society certificate.



The Law Society does not currently retain any PR agencies, but has

worked with Lowe Bell Consultants, now Bell Pottinger Consultants, in

the past, most recently in 1996.



Last summer it was alleged by the Guardian that the agency was acting

for one of the candidates running for election as president of the Law

Society. In fact, two consultants had offered to give advice in a

private and unpaid capacity, and the agency was not retained.



The society has a 28-strong communications team, working across public

affairs, PR, media relations, and handling PR in six regional

offices.



It is looking for a replacement for its Parliamentary unit head, Chris

Philipsborn, who will leave next month to become a senior public affairs

adviser at BT.



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