Humphreys wins Tall Ships 2000

The International Sail Training Association (ISTA) has hired sports PR and marketing agency Michael Humphreys and Partners to handle PR for its millennium youth project, Tall Ships 2000.

The International Sail Training Association (ISTA) has hired sports

PR and marketing agency Michael Humphreys and Partners to handle PR for

its millennium youth project, Tall Ships 2000.



The ISTA hopes the event, which begins in April 2000, will involve the

largest international fleet of sail training ships ever assembled. The

vessels and their crews, mainly youngsters between ages 15 and 25, will

circumnavigate the North Atlantic on a route which will take four

months.



MH&P, which has been bought by Bell Pottinger within the last month,aims

to raise awareness of the project and maximise the number of ships

recruited The MH&P was the first external agency to work with the ISTA

when the tall ships project was launched four years ago. The agency

hopes to use the millennium event to raise the profile of tall ships

racing in general.



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