The International Sail Training Association (ISTA) has hired sports
PR and marketing agency Michael Humphreys and Partners to handle PR for
its millennium youth project, Tall Ships 2000.
The ISTA hopes the event, which begins in April 2000, will involve the
largest international fleet of sail training ships ever assembled. The
vessels and their crews, mainly youngsters between ages 15 and 25, will
circumnavigate the North Atlantic on a route which will take four
MH&P, which has been bought by Bell Pottinger within the last month,aims
to raise awareness of the project and maximise the number of ships
recruited The MH&P was the first external agency to work with the ISTA
when the tall ships project was launched four years ago. The agency
hopes to use the millennium event to raise the profile of tall ships
racing in general.