The largest car rental company in the US, Enterprise Rent-a-Car,
has chosen 15-month-old agency Republic to help it expand in the UK.
Republic is understood to have pitched against two other agencies for
The car rental company provides cars for people whose own vehicles are
out of action following accidents. Most of that provision is via other
companies. Republic director Deborah Lewis said the agency will
initially target the insurance industry and car repair firms through the
business to business media. Eventually, however, it intends to target
Missouri-based Enterprise employs Shandwick in the US, where it operates
in more locations and owns more cars than any other company. It launched
in the UK four years ago and currently has 140 offices and some 500
employees in this country.
Callaway Ludington, assistant vice-president for marketing at Enterprise
said: ’We’ve been building our capacity in the UK market over the past
four years. Good media coverage plays a vital role in keeping our
business customers and associates in touch with what we’re doing.’