Austravel turns to Rooster PR to position it as the UK's Australasia expert

Austravel has appointed Rooster PR to reinforce its reputation as the Australasia expert in the UK.

Rooster PR wins brief: Austravel
Rooster PR wins brief: Austravel

As well as providing deals on holidays, cheap flights, hotels, cruises and organised tours, Austravel prides itself on its expert knowledge of its destinations.

Amid competition from younger rivals, Austravel is keen to remind consumers that it has 32 years of experience of Australia, New Zealand and South Pacific holidays.

Rooster will seek to stress that Austravel is better placed than its rivals to introduce travellers to the diversity and attractions of these countries.

‘It is very important to us that all of our staff have travelled in Australia, New Zealand and the South Pacific and Rooster met and exceeded this criteria,' said Austravel programme director Richard Twynam.

‘Rooster demonstrated the best understanding of our company, our values and product and we are excited to see the results.'

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