DIARY: Brend brushes away Bogota’s drugs barons

The Red Consultancy’s ability to keep the sunny side up in the face of inclement weather is an inspiration to us all.

The Red Consultancy’s ability to keep the sunny side up in the face of

inclement weather is an inspiration to us all.



This resilience is reflected nowhere better than in its work for

Colombia. As the UK cog in a European PR network, the agency tries to

balance Colombia’s drugs, death and mayhem-based press coverage with

news of the country’s finer points. Creditably honest releases outlining

police fatalities and rumours of government links with drug dealers, run

alongside tales of flower-producing prowess and vaccine development.



Investigations into the roles of three ministers in covering up a pounds

4 million donation from the Cali drug cartel to President Ernesto

Samper’s 1994 election campaign are the latest excitement. Red director

Lesley Brend stresses, presumably to emphasise Red’s remoteness from

nasty goings-on, that the agency did, after all, work for the foreign

office.



That’s the spirit. After all, only one of those being investigated,

foreign minister Rodrigo Pardo is from that particular department.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.