The agency has been charged with carrying out a specific sports PR and sponsorship maximisation campaign to raise the profile and develop awareness of the Thomas Cook Sport brand, including its 2010 World Cup travel packages.
Thomas Cook Sport launched five years ago and is the official travel partner of Chelsea, Arsenal, Liverpool, Everton and Tottenham Hotspur football clubs. It offers 'holiday clubs' to more than 60 football clubs across the country.
In addition to football, the company has official partnerships and offers packages across a number of sports, including rugby union, golf, cricket and the International Grand Prix series.
Hatch Communications has been briefed to maximise the sponsorship of partner clubs, as well as promoting Thomas Cook Sport's role as a participating tour operator of the 2010 World Cup in South Africa.
Hatch, which launched last year, won gold for Outstanding Small Consultancy at the 2009 CIPR awards earlier this month.