NEWS: PR EUROPE

PARIS: Edelman joins forces with GGK

PARIS: Edelman joins forces with GGK



Edelman Public Relations has formed a partnership with Austrian-based

advertising group GGK Occidental to develop new business in central and

eastern Europe. It will collaborate on international accounts through

GGK’s nine branches in the region. Edelman Europe’s president and chief

executive Michel Ogrizek said that Edelman would continue to work with

existing affiliates in central and eastern Europe, although these

relationships would be gradually phased out.



STOCKHOLM: Andreasson’s war on waste



Andreasson PR is to promote a huge waste disposal and recycling

initiative by Sweden’s food producers and packagers. Financed by a

product levy, Forpackningfradet collects and recycles waste from 2,500

points around the country. Andreasson will explain to consumers how the

new organisation works, encourage households to use its facilities and

manage a public affairs programme to minimise opposition from municipal

authorities which already run their own schemes.



HELSINKI: Eminence explains paper sale



The Finnish Ministry of Trade and Industry has hired GCI Eminence to

handle PR for a FM1.6 billion (pounds 219 million) share offer in paper

machine manufacturer Valmet. Eighty per cent of the company is state-

owned but the government plans to sell off a further 60 per cent in

June. GCI Eminence will target potential investors and explain the

reasons for the sell-off to ordinary Finns. The total budget for the PR

and advertising campaign is around FM3 million (pounds 411,000).



LONDON: Lynne Franks seeks Euro allies



Consumer agency Lynne Franks PR is looking for international partners in

an effort to create its pan-European service. Director Graham Goodkind

said the agency was seeking affiliates in most west European countries,

including France, Germany, Spain and Italy. ‘We are finding that there

are projects and activities that we are missing out on because we don’t

have a network,’ he said. The agency hopes to have an arrangement by

September.



LJUBLJANA: Pristop to boost holiday spots



The Slovenian Ministry of Economics has recruited Pristop to encourage

Slovenians to spend their holidays at local tourist sites. With

advertising firm Snovalnica Ma, the agency will drive a two year PR,

advertising and direct mail campaign to promote unfamiliar sites to

Slovenia’s two million population.



BARCELONA: Ulled takes the internal road



Ulled y Asociados has set up its first internal communications division.

Headed by manager Cristina Langarica, the division will offer large

companies advice on how to communicate with their own employees.

International liaison co-ordinator Henrietta Fielden said that the

division, if successful, may be extended to Ulled’s main branch in

Madrid.



LONDON: Finsbury to help build Svedala



Swedish construction firm Svedala Industri has hired financial PR

Finsbury to help with a PR offensive during its FM1.3 billion (pounds

178 million) bid for Finnish rival Tampella. Finsbury will co-ordinate

press relations in Finland, Sweden and the UK. The fee for the project

is believed to be around pounds 80,000.



edited by John-Pierre Joyce



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