PARIS: Edelman joins forces with GGK
Edelman Public Relations has formed a partnership with Austrian-based
advertising group GGK Occidental to develop new business in central and
eastern Europe. It will collaborate on international accounts through
GGK’s nine branches in the region. Edelman Europe’s president and chief
executive Michel Ogrizek said that Edelman would continue to work with
existing affiliates in central and eastern Europe, although these
relationships would be gradually phased out.
STOCKHOLM: Andreasson’s war on waste
Andreasson PR is to promote a huge waste disposal and recycling
initiative by Sweden’s food producers and packagers. Financed by a
product levy, Forpackningfradet collects and recycles waste from 2,500
points around the country. Andreasson will explain to consumers how the
new organisation works, encourage households to use its facilities and
manage a public affairs programme to minimise opposition from municipal
authorities which already run their own schemes.
HELSINKI: Eminence explains paper sale
The Finnish Ministry of Trade and Industry has hired GCI Eminence to
handle PR for a FM1.6 billion (pounds 219 million) share offer in paper
machine manufacturer Valmet. Eighty per cent of the company is state-
owned but the government plans to sell off a further 60 per cent in
June. GCI Eminence will target potential investors and explain the
reasons for the sell-off to ordinary Finns. The total budget for the PR
and advertising campaign is around FM3 million (pounds 411,000).
LONDON: Lynne Franks seeks Euro allies
Consumer agency Lynne Franks PR is looking for international partners in
an effort to create its pan-European service. Director Graham Goodkind
said the agency was seeking affiliates in most west European countries,
including France, Germany, Spain and Italy. ‘We are finding that there
are projects and activities that we are missing out on because we don’t
have a network,’ he said. The agency hopes to have an arrangement by
LJUBLJANA: Pristop to boost holiday spots
The Slovenian Ministry of Economics has recruited Pristop to encourage
Slovenians to spend their holidays at local tourist sites. With
advertising firm Snovalnica Ma, the agency will drive a two year PR,
advertising and direct mail campaign to promote unfamiliar sites to
Slovenia’s two million population.
BARCELONA: Ulled takes the internal road
Ulled y Asociados has set up its first internal communications division.
Headed by manager Cristina Langarica, the division will offer large
companies advice on how to communicate with their own employees.
International liaison co-ordinator Henrietta Fielden said that the
division, if successful, may be extended to Ulled’s main branch in
LONDON: Finsbury to help build Svedala
Swedish construction firm Svedala Industri has hired financial PR
Finsbury to help with a PR offensive during its FM1.3 billion (pounds
178 million) bid for Finnish rival Tampella. Finsbury will co-ordinate
press relations in Finland, Sweden and the UK. The fee for the project
is believed to be around pounds 80,000.
edited by John-Pierre Joyce