NEWS: Text 100 is on line to Swatch Telecom

Swatch Telecom, a subsidiary of the Swiss watch giant, is investing in a corporate PR push to prepare forfuture product expansion.

Swatch Telecom, a subsidiary of the Swiss watch giant, is investing in a

corporate PR push to prepare forfuture product expansion.



Text 100, which won the account in a two-way pitch against retained

agency GCI, will also run a consumer campaign for Swatch Telecom’s pager

watches the Beep.



The initial 12-month programme, worth over pounds 100,000 in total fees,

will begin next month. Retailers, cellular phone users, businesses and

the general public will be targeted in a widespread campaign to raise

the profile of Swatch Telecom as a distinct company.



The Swatch subsidiary is in talks with the German electronics group

Siemens AG to form a joint venture for expansion into the mobile phone

market.



Text will also run a tightly targeted consumer drive for the Beep, aimed

at 18-24 year-olds which may involve sponsoring a nightclub tour and

sporting events.



GCI will continue its five- year campaign handling UK sponsorship and

international PR for Swatch watches.



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