The Consumers’ Association, publisher of Which?, has hired its first
heads of public affairs and PR in an effort to sharpen its image as a
Sally McCrombie, currently parliamentary officer at the Water Services
Association, will join the organisation next month to head an expanded
public affairs team.
The department has increased from six to ten staff with each executive
now specialising in individual areas such as health, personal finance
and public utilities.
The association’s first head of public relations, Nicola Holgate from
the French construction business Saur UK, will also join in June.
According to Steve Harris, communications director at the Consumers’
Association, Holgate’s brief is to turn the association’s press office
into a more strategic PR division.
‘We are trying to update the Consumers’ Association,’ Harris told PR
‘There is a high awareness of Which? and our independence, but the link
to the work we carry out on behalf of all consumers has been weak,’ he
The association has also recruited Rachael Kenningham as European public
affairs officer and Jackie Cravely as press office manager.
Harris said the new communications structure will allow the Consumers’
Association to spend time campaigning on single issues rather than
having to shadow the campaigns covered by Which?.