Ogilvy PR London wins Elephant Family brief for fundraising campaign

UK conservation charity Elephant Family has selected Ogilvy PR London to help launch a major fundraising campaign to protect the habitat of the endangered Asian elephant.

'Elephant Parade' launch: Ogilvy PR
'Elephant Parade' launch: Ogilvy PR

Ogilvy PR’s consumer marketing team will provide strategic counsel, creative programme development and media relations support to the in-house PR team as they prepare for a celebrity ‘Elephant Parade’ launch in summer 2010.

Elephant Parade will see more than 250 brightly painted fibreglass elephants appear in London in May, June and July next year. Each elephant will be decorated by an artist, designer or celebrity and sponsored by a business or individual, raising over £1m for conservation projects across Asia.

Funds will go towards securing vital wildlife habitat and ‘corridors’ that link patches of fragmented habitat together, giving the animals the essential space they require to roam.

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