Euart Glendinning has been appointed by US merchant bank Morgan Stanley
as its first head of European corporate communications.
Glendinning, 30, formerly global head of corporate communications at
French merchant bank Banque Paribas, is tasked with developing Morgan
Stanley’s corporate affairs strategy across Europe.
He heads a four-strong team covering media relations, advertising,
internal communications and sponsorship. Glendinning will co-ordinate a
network of European agencies, including Gavin Anderson, which has been
providing strategic advice in the UK and Europe for several years.
Glendinning, who joined the bank on 1 May, reports to Amelia Fawcett,
Morgan Stanley’s European chief administrative officer, who established
the corporate communications department.
Before joining Banque Paribas in 1993, Glendinning worked at financial
PR and investor relations agency Charles Barker Georgeson. His move to
Morgan Stanley marks a return to the bank, where he previously worked in
its mergers and acquisitions department between 1989 and 1991.
Glendinning said: ‘Given Morgan Stanley’s tremendous world-wide
performance, the position represents a good opportunity to assist the
firm’s business development effort.’
Amelia Fawcett added: ‘Media strategy is highly important in such a
competitive industry and corporate communications are closely tied to
our fundamental business strategy.’
Morgan Stanley, which is one of several American merchant banks now
developing their European PR profile (PR Week, 12 April), currently has
seven offices across the continent.