NEWS: Glendinning wins top banking role

Euart Glendinning has been appointed by US merchant bank Morgan Stanley as its first head of European corporate communications.

Euart Glendinning has been appointed by US merchant bank Morgan Stanley

as its first head of European corporate communications.



Glendinning, 30, formerly global head of corporate communications at

French merchant bank Banque Paribas, is tasked with developing Morgan

Stanley’s corporate affairs strategy across Europe.



He heads a four-strong team covering media relations, advertising,

internal communications and sponsorship. Glendinning will co-ordinate a

network of European agencies, including Gavin Anderson, which has been

providing strategic advice in the UK and Europe for several years.



Glendinning, who joined the bank on 1 May, reports to Amelia Fawcett,

Morgan Stanley’s European chief administrative officer, who established

the corporate communications department.



Before joining Banque Paribas in 1993, Glendinning worked at financial

PR and investor relations agency Charles Barker Georgeson. His move to

Morgan Stanley marks a return to the bank, where he previously worked in

its mergers and acquisitions department between 1989 and 1991.



Glendinning said: ‘Given Morgan Stanley’s tremendous world-wide

performance, the position represents a good opportunity to assist the

firm’s business development effort.’



Amelia Fawcett added: ‘Media strategy is highly important in such a

competitive industry and corporate communications are closely tied to

our fundamental business strategy.’



Morgan Stanley, which is one of several American merchant banks now

developing their European PR profile (PR Week, 12 April), currently has

seven offices across the continent.



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